AFA Inspire Masterclass

Adelaide | Perth | Melbourne | Sydney | Brisbane

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Your Invitation

AFA Inspire is all about enabling women in financial services to lead. With more women in our industry and a better representation of women in senior roles, we will be better able to help Australian women access advice.


The trick is: this is not a women’s problem. We need everyone in our community to get on board to create positive, inclusive workplaces and encourage more women into the advice profession.


Which is why you must not miss this year’s Masterclass.


You will hear from Dr Jennifer Whelan, Founding Director of Psynapse Psychometrics, who will deliver a tailored and practical workshop which presents the case for diversity and inclusion in today’s disruptive and challenging environment and how you can understand the impact of your leadership shadow in managing and driving the change you want to see. 


And, you’ll have a chance to meet 2018 Female Excellence in Advice winner, Donna Lee Powell who will highlight her Female Excellence in Advice Award journey and why sharing your truth is critical in building a compelling value proposition for your business. 


Our Inspire Masterclass features as an additional event following the AFA National Roadshow, to be held around the country from 29 May to 6 June. And we encourage all people engaged in advice to come along - men and women, advice and product teams. 


I hope you can join us. 

Kate McCallum

AFA Inspire National Chair

Join us for an Inspire Masterclass following the AFA National Roadshow 2019.

Time: 12:15 - 2:00pm

Lunch will be served

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AFA Masterclass

Featuring a 50minute Keynote presentation by

Dr Jennifer Whelan 

Founding Director, Psynapse Psychometrics

Partnered with TAL

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Dr Jennifer Whelan 
Founding Director, Psynapse Psychometrics

A former Research Fellow at the Melbourne Business School and the University of Melbourne, Jennifer is a recognised academic expert, and organisational consultant specialising in diversity, unconscious bias, inclusion, and innovation. Jennifer is an active thought leader and a regular contributor to industry forums, events, and public debate, including contributions to The Conversation and The Age; and engagements with The Sydney Opera House, The Committee for Economic Development of Australia, The Australian Human Resources Institute, and The Diversity Council of Australia.


Your Leadership Shadow: lead with impact and thrive through change
Presented by: Dr Jennifer Whelan

Learning Outcomes 

  • The Leadership shadow concept - what it is and why it matters

  • Understanding the power of words and actions in driving desired outcomes

  • Build inclusive practices at a personal and team level to thrive through change

  • Create a business culture that champions diversity and inclusiveness

  • Build your personal action plan so that what you say, how you act, what you prioritise and what
    you measure is consistent with your leadership shadow.